Online Gravity: The Blueprint for the Digital Economy.

The global bestseller that identified the invisible laws governing wealth, attention, and power on the web.

When Online Gravity was first published by Simon & Schuster in 2015, it proposed a radical idea: that technology didn't just create a new 'digital' sector but that it rebooted economics itself.

The book argued that the global economy had shifted to a new set of mathematical laws. For centuries, the natural anti-monopolistic handbrake of 'decreasing returns' ensured that most industries settled into a balanced state of oligopoly.

Online Gravity revealed that in a world of weightless information and network effects, that handbrake is gone.

A decade later, this shift has defined our reality. From the rise of the trillion-dollar giants to the winner-take-all dynamics of global trade, Online Gravity remains the essential guide for understanding why the modern economy concentrates wealth and how businesses can navigate this volatile new environment.

The Theory, Proven.

Online Gravity was not just speculation. In the years since its publication, McCarthy led a major research project to test the book's core thesis against real-world data.

The result was a landmark peer-reviewed study: Evolution of diversity and dominance of companies in online activity published in PLOS ONE (The Public Library of Science).

By analysing millions of data points from across the web, the research empirically confirmed that the global economy now follows a distinct 'Power Law' distribution. This finding demonstrated that the forces described in the book are not abstract theories, but the mathematical foundation of a new form of economics.

[ Download and Read the Peer-Reviewed Study ]

Global Impact

Acclaimed for its clarity and foresight, Online Gravity has been published in London, New York, and Sydney, and translated into multiple languages for international markets, including a major Chinese edition. It is required reading for policymakers, investors, and founders looking to navigate the physics of the digital age.

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